Over 5 MILLION tokens died in 2025 alone.
That’s 86% of all crypto failures since 2021.
Even after Q3 the launches are continuing to disappoint.
$NIGHT
$ALLO
$FIGHT
$ELSA
$OWL
$BREV
On average these hyped launches are down over 70% right now.
What we need to do better?
1️⃣ We normalized hype without responsibility
Platforms made it easy to launch a token in minutes, virality replaced vision, and marketing replaced product, especially in the memecoin era where attention was the only real asset and utility was optional.
Millions of tokens launched with nothing more than vibes, influencers, and a hope that someone else would buy higher.
Once attention moved on, liquidity vanished, charts collapsed, and projects didn’t “fail,” they simply stopped existing because there was never anything underneath to sustain them.
2️⃣ Tokens were launched before businesses, and price discovered that brutally
Across gaming, AI, and “next-gen” narratives, projects promised revolutions before proving demand, shipping half-built products or demos while already trading at aggressive valuations.
Many launched tokens before users, revenue, or product-market fit existed, which is why 60–90% drawdowns from their highs became normal, not exceptional.
Holding from launch stopped being investing and started becoming a timed exit strategy for insiders who already knew fundamentals weren’t ready.
3️⃣ Liquidity scarcity turned bad launches into death traps
Post-October 2025, after the $19B liquidation cascade, markets changed structurally. Order books got thinner, risk appetite disappeared, and low-float, high-FDV setups become lethal.
Small sell pressure caused massive drops, insiders exited quietly through artificial pumps and wash trading, and retail was left holding tokens with no bids underneath.
These weren’t just bad trades, they were structurally flawed launches in an environment that no longer forgives mistakes.
