Recently, Story (@StoryProtocol) has been showing significant changes. By launching a meme coin issuance platform named IP World (@ipdotworld), it has entered the meme coin market.
This platform's direction is clear. It aims to acknowledge the existence of original creators, who have often been overlooked in the meme coin market, and to share their value.
In fact, if you think about it, memes are also IP. However, until now, most meme coins have been minted and traded by developers or users with no relation to the original creators, thus forming their prices. For example, in the case of Chillguy, transactions worth tens of billions of Korean Won occurred, but the original creator received no compensation.
IP World's attempt is to directly break through this structure. It comes with built-in IP authentication and reward claim functions, creating a structure where creators can directly register their memes and receive tokens.
The first case to actually prove this is $Larry. It's not just a meme coin created and distributed by someone in the community, but the first instance where the original creator directly authenticated the IP and shared value with the community. In fact, this morning, the original creator of Evil Larry personally came to IP World and claimed over $1 million worth of tokens, and that amount is still growing.
This meme went viral on TikTok and became globally famous. Regarding this, IP World stated:
"Now, meme coins are no longer a PvP game within the Web3 community of who mints first. By involving original creators, it will expand into a PvE structure that attracts the general public who originally enjoyed memes, like on TikTok or Instagram."
In other words, $Larry is a case that experimented with and proved a new model for meme coins. It's a structure where original creators, contributors, distributors, and the community all participate and share rewards. This is not just simple meme trading, but an attempt to change the very structure of the meme market.
This trend is similarly appearing with @zora. Zora, which was originally an NFT platform, has recently started getting involved with meme coins and